5 Creative Examples of Bottle Packaging

Bottle packaging design can revolutionise the way a product is perceived and experienced by the consumer. Here are five innovative examples of packaging that stand out not only for their visual appeal, but also for their innovative and sustainable approach.

From solutions that turn packaging into useful furniture to those that combine handcrafted aesthetics with modernity, these examples demonstrate how the functionality of packaging can be extended beyond simply protecting the product.

Each design not only ensures the physical integrity of the contents, but also enriches the user experience and enhances brand identity, aligning perfectly with current trends in conscious consumption and environmental responsibility.

1. Packaging that opens like a book

This innovative design allows the packaging to open in half like a book, revealing a bottle inside.

This packaging system was designed for O Fragón’s artisanal oils. The design reinforces the essence of the product, being 100% natural, preservative and colourant free, using 100% recycled PCR glass bottles and eco-friendly labelling materials.

The packaging includes a honeycomb box/suitcase, reflecting the commitment to sustainability. By fusing an artisanal aesthetic with one that values sustainability, the result is a packaging design that stands out.

This presentation is not only visually stunning, but also offers additional space to include information about the beverage, brand story or personalised messages.

The ‘book’ can be made from materials such as hardboard, wood or even durable synthetics, all of which can be customised with prints, textures and colours.

2. Bottle in Kraft drum

With a natural, rustic look thanks to the kraft paper, this packaging is perfect for brands that want to convey a message of sustainability.

Our screen printed kraft drum can be designed to completely wrap around the bottle or to act as a cylindrical container into which the bottle is inserted. As well as being environmentally friendly and recyclable, this type of packaging can be very strong and provide excellent protection.

The collaboration with A. Pont I CIA demonstrates how Kraft fibre drums can be adapted to the specific needs of the wine industry.

3. Bottle in thin frame

This type of packaging has been designed for La Almazara El Tendre, a Spanish company based in Alicante, dedicated to the production of olive oil for more than 175 years.

This packaging uses a slim and elegant frame that encloses the oil bottle. This frame not only serves as additional impact protection, but also adds a modern and sophisticated touch to the product.

This is a premium edition with stamping details and embossed inks, as well as a careful selection of printing materials.

Ideal for high-end wines or special edition spirits, the frame can include ornamental or minimalist details, depending on the brand image.

4. Bottle in thick frame

Very similar in style to the above but with a more robust structure, this design offers superior protection and substantial weight that conveys a sense of luxury and quality. The thick frame can be made of kraft board, and is often personalised with engravings or decorative inserts.

This wine box designed by Swiss architect and photographer Fabio Compagno with Martin Garcia is ideal for corporate gifts or as a highlight in collector’s collections.

5. “Cantinetta” that turns into a stackable wine cellar

The Piedmont winery Fontanafredda, in its commitment to sustainability, has collaborated with Kubedesign, a renowned Italian company specialising in the transformation of cardboard for decoration, to launch an innovative line of packaging for its bottles.

These containers, designed by architect Roberto Giacomucci, not only fulfil their initial function of protecting and containing wine, but are also transformed into attractive home furnishings.

A prime example is the “Cantinetta”, a packaging that can hold 2 to 6 bottles and is easily transformed into a stackable wine cellar, perfect for any residential space.

This type of packaging is made entirely from 100% recycled cardboard, reaffirming the winery’s commitment to responsible environmental practices and showing how functionality and design can go hand in hand in the wine industry.

In conclusion, while all the designs presented offer creative and effective solutions for bottle packaging, the use of the Kraft drum stands out particularly for its commitment to sustainability and practicality.

This type of packaging is not only environmentally friendly and recyclable, but also provides robust protection, which is essential to ensure product safety during transport and storage.

In addition, its natural and minimalist aesthetic resonates with current trends in conscious and environmentally friendly consumption, making it an ideal choice for brands looking to align their image with these values.

Undoubtedly, the Kraft drum is a packaging solution that combines innovation, functionality and environmental responsibility, establishing itself as the best option among the alternatives presented.

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