Eco-Friendly Display Stands
The display is no longer a neutral element. It communicates.
In stores, sustainability is perceived before it is read: in the materials, in the way the product is presented and in how the space is organised.
In corners dedicated to organic products, both large chains and smaller shops use customised cardboard drums as visual supports. This choice is in line with the search for consistency between the message being conveyed and the environment in which the product is presented.
Groups such as Carrefour, Veritas and Bonpreu have been reviewing their waste policies and the environmental impact of their shops for some time. At the same time, specialist shops, hardware stores and local retailers are looking for simple, reusable and easy-to-integrate display solutions.
In both cases, the display stand is gaining importance as a discreet but relevant part of the sustainability strategy at the point of sale.
The exhibitor as part of the message
Consumers increasingly value consistency. The way a product is presented directly influences its credibility. The medium does not compete with the content; it accompanies it.
A well-designed display fulfils clear functions:
- Organises the space and makes the shelf easier to read.
- Reinforces the product’s positioning.
- Provides context for the sustainability message.
Recyclable kraft cardboard performs well in these roles due to its direct association with recycling and the circular economy, both in large supermarkets and smaller shops.
Why the cardboard container works in shops
The cardboard drum comes from the industrial sector, where it is used to transport and protect sensitive products. This technical basis adds value when transferred to the commercial environment.
Its cylindrical shape breaks the uniformity of the shelf and creates a natural focal point. It can function as a display tower, rotating stand or modular base for small products.
It does not require complex structures or eye-catching graphics. The object itself acts as a visual element.
Common uses in shops:
- Highlight eco-friendly ranges or seasonal products.
- Organise small items in local shops.
- Support temporary campaigns or one-off promotions.
- Integrate messages about recycling or responsible use.
| The drum is no longer just a container; it has become a functional support. |
Customisation and operation
Both large brands and small businesses seek personalisation without excess. The display must blend into the sales space and maintain a credible tone. The Kraft drum allows for direct printing or the use of recycled cardboard labels, utilising water-based inks and clear messages, without resorting to unnecessary finishes.
From an operational standpoint, it offers clear advantages:
- Lightweight and easy to move.
- Durable for medium-length campaigns.
- Reusable and easy to relocate.
- Made from recyclable materials.
Functional and honest support
Eco-friendly displays work when they are consistent and easy to understand. The Kraft drum fulfils this role. It is suitable for both large supermarkets and small shops, accompanying the product and reinforcing its positioning without distracting from it.
In a retail environment where every detail counts, solutions like this help to communicate sustainability clearly and credibly.